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Effective Data Visualization: The Right Chart for the Right Data, by Stephanie D. H. Evergreen
PDF Ebook Effective Data Visualization: The Right Chart for the Right Data, by Stephanie D. H. Evergreen
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Written by sought-after speaker, designer, and researcher Stephanie D. H. Evergreen, Effective Data Visualization shows readers how to create Excel charts and graphs that best communicate data findings. This comprehensive how-to guide functions as a set of blueprints—supported by research and the author’s extensive experience with clients in industries all over the world—for conveying data in an impactful way. Delivered in Evergreen’s humorous and approachable style, the book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for making the chosen graph in Excel.�
- Sales Rank: #27353 in Books
- Published on: 2016-05-18
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 7.25" w x .50" l, .0 pounds
- Binding: Paperback
- 264 pages
Review
This text brings data visualization in to the twenty-first�century. It is a definitive guide for students and practitioners in presenting data with clarity and lucidity.
(David Boyns)
Very approachable writing style, clear examples and instructions make this a “must-have” for anyone who has to present data. (Thomas Cappaert)
I love this book. It opened me up to so many possibilities that I didn’t know existed in Excel. The author really helps you build these skills though thoughtful exercises. She uses her real-world experience to open the “black-box” behind graphing techniques. I can’t wait to use these skills for my next batch of research projects. The competition at the professional conferences will be amazed by our ninja skills. (John O. Elliott)
This run-to-read and easy-to-use book can boost your visual presentation by making it right to the point! (Shun-Yung Kevin Wang)
Effective Data Visualization�sets a new standard for the practical presentation data using Excel. It provides impressive graphics and hands on details on when and� how to present them to various audiences. Any instructor who works with students seeking an advanced professional degree should consider adopting this text.
(Brian Frederick)This book is an excellent guide for creating innovative and intentional graphics that can frequently speak for themselves. Stephanie not only shows you how to create visually appealing charts and graphics, but she also explains why it matters.
(Mindy Hightower King) About the Author
Dr. Stephanie Evergreen is an internationally-recognized speaker, designer, and researcher. She is best known for bringing a research-based approach to helping researcher better communicate their work through more effective graphs, slides, and reports.�She holds a PhD from Western Michigan University in interdisciplinary evaluation, which included a dissertation on the extent of graphic design use in written research reporting. Dr. Evergreen has trained researchers worldwide through keynote presentations and workshops, for clients including Time, Verizon, Head Start, American Institutes for Research, Rockefeller Foundation, Brookings Institute, and the United Nations. She is the 2015 recipient of the American Evaluation Association’s Guttentag award, given for notable accomplishments early in a career. Dr. Evergreen is co-editor and co-author of two issues of�New Directions for Evaluation�on data visualization. She writes a popular�blog�on data presentation at StephanieEvergreen.com. Her books Presenting Data Effectively, first edition, and�Effective Data Visualization, both hit #1 on Amazon bestseller lists.
Most helpful customer reviews
10 of 11 people found the following review helpful.
Fantastic resource! Immediately usable!
By Bunny Watson
This is an amazing resource! I have been making boring excel charts for years. It has been frustrating because my employer would balk at purchasing different software and providing training. This book is going to step up my game. She shows you step by step how to use Excel to create some fantastic charts that you never knew you could make with Excel. Not only that, but she teaches you a different way to think about presenting data visually - one that non-data nerds can quickly get the point of the visualization. My co-workers and husband are bewildered why I would get so excited about charts:)
If you already are familiar with the chart function in Excel, there is very little learning curve. Even if you have no experience, Stephanie Evergreen takes you through it step-by-step.
0 of 0 people found the following review helpful.
Feeling like a data viz wiz
By Kristin A Briney
Effective Data Visualization is the perfect book for people who want to level up their data visualization skills beyond the defaults in Excel. I’ve learned so much from this book and it has fundamentally changed the way I think about visualizing data.
What I like about this book is that it doesn’t assume you have data visualization knowledge apart from basic familiarity with Excel. That’s actually a plus for this book, as the author Stephanie Evergreen shows you how to make most of these charts IN EXCEL. I'm not always the biggest fan of Excel but it really is the first place most people start with data viz. So if we’re all going to start there, at least this book shows you how to make your Excel charts not suck. Even better, Evergreen tells you how difficult a chart will be to create in Excel by including a helpful Excel ninja rating.
The other thing that’s great about this book is that charts are organized by the type of data you want to present. Categories include: a single number, comparisons, beating a benchmark, survey results, parts of a whole, correlations, qualitative data, and data over time. Evergreen bases her selection of charts on research showing which chart types are more effective for information retention. It’s a different way to think about charts, but one that I’m finding really useful.
The range of covered charts includes the usual suspects, from bar charts to scatter plots, but Evergreen also details visuals that I haven’t used before. The ones I plan to immediately add to my graphing repertoire are: icon arrays, slopegraphs, dot plots, back-to-back bar charts, and small multiples graphs.
Beyond choosing the right chart and knowing how to make it in Excel (which, of themselves, are incredibly useful skills), this book gave me a framework for creating charts that are easy to read and convey a clear message. For example, I now understand how to write an effective chart title, select good colors, reduce data overload, and eliminate chart junk. It’s reached the point where I can’t even look at my old graphs without wanting to tweak them.
There is one downside of this book and it’s that it was done with two-color printing. All of the charts are limited to shades of blue and grey. While this makes for a visually cohesive (and cheaper) book, the printed figures occasionally do not fully convey the author’s point – most often when showing a bad chart. This is annoying but it’s not enough to detract from the many good things about this book.
3 of 3 people found the following review helpful.
Excellent! At one shot we learn about how to ...
By Petula
Excellent! At one shot we learn about how to represent data and a beautiful crash course in Excel charts. As someone needing to report on metrics and KPIs regularly this book helped me to do my job better and I could speed up on the go.
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