PDF Ebook Total Competition: Lessons in Strategy from Formula One, by Ross Brawn, Adam Parr
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Total Competition: Lessons in Strategy from Formula One, by Ross Brawn, Adam Parr
PDF Ebook Total Competition: Lessons in Strategy from Formula One, by Ross Brawn, Adam Parr
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Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals. 'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express
- Sales Rank: #30525 in Books
- Brand: imusti
- Published on: 2016-11-03
- Original language: English
- Dimensions: 6.54" h x 1.14" w x 9.72" l, .60 pounds
- Binding: Hardcover
- 336 pages
- SIMON & SCHUSTER
Review
'A fascinating insight' -- Giles Richards Observer 'It has widespread appeal as well as offering a unique insight into F1...this is a must-read.' -- Edd Straw Autosport 'Offers valuable lessons on how to succeed in pressurised environments and forge working relationships with difficult colleagues. And for those in love with the sport, it is a must-have insight into the awe-inspiring career of a true motor racing great.' Daily Express 'Eccentric but brilliant...some theories from within could be applied to other professions and indeed personal lives.' Motorsport
About the Author
Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports. Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.
Most helpful customer reviews
13 of 14 people found the following review helpful.
First rate. Insightful.
By James A. Oglethorpe
First rate. Insightful. Much enjoyed the dialogue format, letting RB speak for himself. The Parr contribution was most interesting and informed and his subject lends itself well to F1. I wonder what RB's role will be in F1's future? It needs him. I was gripped. At last, that's how RB does what he does so sublimely. A book with high levels of aerodynamic and mechanical grip. A must read not just for fans but I can think of a number of managers who could glean some tips from RB's way of doing things.
0 of 0 people found the following review helpful.
This could have been a good book.
By Geri
I'm enjoy motor sports and participate in autocross and track days. I follow F1 not compulsively but I enjoy good racing. The authors, as intimately involved as they were in the sport, should have been able to produce an exciting and interesting book. Had the first third of the book been as boring as the last two thirds they would not have gotten two stars. I finished about three quarters of the book and got fed up with the redundancy. I came away from the book feeling it was a slap-dash effort to capitalize on the author's names and not a serious exploration of the nature of F1.
0 of 0 people found the following review helpful.
Read Art of War instead, Much more Adam Parr in this than Ross Brawn
By Amazon Customer
I bought this for Ross Brawn's insight. What little there was of it was fascinating. Putting Ross Brawn in large letters on the cover is misleading, most of this book is Adam Parr speaking about his philosophy of management.
Huge swaths of the book is made up of Adam Parr lecturing us on his PhD thesis. Another guy has read "Art of War" and has decided it is prophetic and applies to everything in life. Yes Sun Tzu is fascinating, but it is played out and beloved by managers everywhere. Read the original, it is fascinating. This, less so.
I was really hoping for insight from Ross Brawn on his time in F1, there is very little of this in this book.
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